Custom Typeface for Uber’s Global Rebrand
As Senior Art Director, I helped manage internal stakeholders at Uber and our wonderful type firm MCKL Type. Together, we managed to build a beautiful type system that would become a pillar of the Uber brand, including the logo.
Company » Role » Year
Uber » Senior Art Director » 2018
Metro stations and road signage heavily influenced the style.
Given all the different use cases, we needed to make sure the typeface was functional for wayfinding, promotional marketing, and product UI.
