Full-Funnel Growth Marketing
The growth marketing team had very aggressive goals to meet and being data driven, we were constantly testing and optimizing designs. I would lead art direction on photo and video production, as well as design and animate our advertisements.
Company » Role » Year
Forward » Senior Designer / Art Director » 2019–2022
Paid Social Media Advertising
Our growth marketing team relied heavily on social channels such as Facebook, Instagram, and other channels for member acquisition. I learned After Effects in order to help produce more engaging narratives for our ad library.
A New Photo Library
We worked with Justin Chung in LA to produce a new photo library for Forward, ideally capturing a broader age range representative of our members. My role was to choose a photographer, set the shotlist, along with art direction on styling, props, wardrobe, and framing. The Forward exam rooms are a challenge with no natural lighting and a small footprint.
