Multi-Channel Brand Awareness Campaign
As lead designer, I helped bring to life an awareness campaign that questions the current state of healthcare. Why wait until you’re sick to see a doctor? We bought over 100 billboards in LA along with a large spend on facebook and YouTube. I set the designs with Arnold and managed an external production team to help with OOH billboards.
Company » Role » Year
Forward » Senior Designer / Art Director » 2020
YouTube + CTV
A driving force of the campaign became our videos. We worked with Arnold to produce two 30s commercials, both shot forward, and then reversed. The campaign helped build meaning behind our name, Forward.
Direct Mail
We A/B tested a number of different CTAs and headlines for the campaign, as well as general design. Eventually leaning to a bold color choice, pink.
